Forced to Be Bad: When Eating That Chocolate Cake is “Not Our Fault”?


A new study shows that consumers are happier when someone else decides they can indulge in dessert or other guilty pleasures.

Imagine you’re dining out with a friend who insists on sharing some chocolate cake for dessert. Since the decision has already been made for you, you gladly join in w…
Read more Forced to Be Bad: When Eating That Chocolate Cake is “Not Our Fault”?

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