Customers Who Pay More At A Restaurant Perceive The Food As Tastier


Customers who pay more at a restaurant buffet perceive the food as tastier than the same food offered at a lower price, shedding new light on the psychology of taste. Restaurateurs take note—by cutting your prices, you may be cutting how much people will like your food.

Researchers in n…
Read more Customers Who Pay More At A Restaurant Perceive The Food As Tastier

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